Aquahao: A Mangrove Aquaculture Brand
Identity Competition
The Mangrove Aquaculture Brand Identity Competition was a competition with an actual client representing themselves under the name 'Mangrove Aquaculture'. The project aimed to develop a name and a full Branding for them, accompanied by a Wix Website for their online shop.
The Business is a Fish Farm, operating since 1987. They focus on delivering Wholesome Products, full of Nutritious Values from their collaborators 'JFNutritect Malaysia'. They focus mainly on the Red Snapper, the Pompano and the Sea Bass
Since the brand had no values envisioned, based on the description of their product, the idea of empathy seems to be more related to them. Therefore, the new Branding will be based on the fact that they are providing consumers with healthy products, thus being caring towards their audience.
Since the business was Chinese, the icon for their logo was based on the circle of koi and a droplet of water. This is to symbolize, wellbeing, abundance and prosperity.
The colors were based on common Chinese colors that represent abundance and prosperity. The colors are also very bright to make sure that it is easy to spot by the elderly especially since their clients will be mostly elderly people.
Some diamond patterns and waves were brought as part of the brand graphics because it is related to their business, the selling of fish.
A website was also made with all the visual elements dedicated to the new branding of 'Mangrove Aquaculture'. The website works both on mobile and desktop.
