DUDS: Community Service Project
DUDS is the award-winning project for the 'Do Good Design' Competition in the category of 'Best Proposal' and 'Best Solution.
It was a campaign designed to solve both textile waste and at the same time provide to those in need.
Mauricio was the name given to the very First Train imported from Spain. Furthermore, Mauritius in Spanish is Mauricio. The character was given the main feature present in the LRT so that it can be related back to it.
We did make a strong brand identity for the campaign. Keeping things very vibrant here because it was meant to be fun.
We also got a sponsorship from Fashion Karma a thrift shop in the area. They provided us with the clothes they won't be selling for us to turn into tote bags for the orphans.
We then made some bags using the Sewing Lab.
These were the final products
We then went at the orphanage we took the order of the tote bags from to deliver it.
