Class reflection Week 3

At the beginning we had a discussion about some videos we were given to analyse the previous week

Group 1 : 3 Ways Good Design Makes You Happy by Don Norman https://www.ted.com/talks/don_norman_3_ways_good_design_makes_you_happy#t-756242

Group 2: Great Design Is Serious, Not Solemn by Paula Scher https://www.ted.com/talks/paula_scher_great_design_is_serious_not_solemn

Group 3: Make Data More Human https://www.ted.com/talks/jer_thorp_make_data_more_human#t-495497

Group 4: Art In The Age Of Machine Intelligence https://www.ted.com/talks/refik_anadol_art_in_the_age_of_machine_intelligence/up-next

Group 5: Rethinking The Ethics Of Design https://www.youtube.com/watch?v=PYQ4V-Oc0ao

Group 6: What Your Designs Say About You https://www.ted.com/talks/sebastian_deterding_what_your_designs_say_about_you?language=en

Group 7: Designing For Simplicity https://www.ted.com/talks/john_maeda_designing_for_simplicity/up-next?language=en

Group 8: The 4 Superpowers Of Design https://www.ted.com/talks/kevin_bethune_the_4_superpowers_of_design/up-next

Their is a previous post about my personal analysis on the video I was assigned to. However, since it was a group project, we've discussed and here is the concept map we came up with from the discussion

Everybody shared their concept map and we discussed about the few subject such as beauty in graphic design, simplicity, statistics in graphic design among a few others.

We also had a discussion about 'The First Thing First Manifesto' which was yet another group research work we did earlier, this is what my group came up with.

This week we've also learnt about the 4 categories of design and how they diverse and sometimes are combined during a campaign.

Commercial Design:

Commercial design is the most common form of design, the one everybody think of when thinking of Graphic Design, it's about promoting a product through a campaign.

Discursive Design:

Discursive Design is perhaps the one I find more interesting since it create awareness about some social issues, psychological or even religious view to make a debate about what's good and what's not. In this sense it can also changes some norms of the society that were wrong in the past.

The Indigistive Plate by Rafael Morgan and Janne Cow-Bench by Julia Lohmann were certain example our lecturer gave us. She also showed us a campaign where it was both discursive and commercial like 'The KFC Phone Stack' by BBDO Proximity Malaysia which served to promote KFC and by the same mean help people to come together as a family again rather than using their phone and ignore their relatives.

Responsible Design:

Responsible design is about creating designs that solve certain issues such as the handicaps, homeless or whoever has certain barrier that prevents him from enjoying life as we do.

Our lecturer showed us the campaign by Naga DDB 'Footbraile' where with the use of technology they did a responsive tablet on which the blind people can feel where the ball is going on the playground therefore watch it. Another was 'The Big Issue Magazine' which they gave to the homeless to sell for them and in someway give them a job.

Experimental Design:

Experimental design is yet another form of design that I found very interesting especially because we don't what the final outcome would be. But still it help us to explore possibilities and concepts. It might maybe help us better understand certain theories. Like Stefan Sagmeister's Happy Film, he explored all the theories behind happiness yet he didn't achieve it which suggest that there is so much more to it.

Our lecturer also gave us an example from Jessica Walsh and her '40 Days of Dating Experiment' and 'The Future World at Singapore ArtScience Museum' by Teamlab where in this case is was simply about exploring the limits of the technology that we have today.