The Professional pt, 15 (Self Analysis)

To help me with my personal analysis I did a brand personality test to help me get a start. After completing the quizzes I found out that I'm within the creator, hero and innocent.

So used these keywords and their definitions from the website there and I expanded it into different similar identities that seem to suit me better. For example, I didn't like the word Hero, but I do like the idea of protesting, so I used the title of a protestor instead.

I've also added other values that I know defines me such as the wise, which expresses the way that I enjoy doing research and breaking down a subject into more piece and dig as deep as I can to develop my concepts and ideas.

Upon further reflection and analysis, I came with a set of 3 identities (The creative, The Protester, Care giver) and 3 values (Be Wise, Be Creative, Be brave). I also realized that a set of 3 can relate to the 3 A's in my full name, Adeeb Ahmad Ahseek. And eventually I realized that an 'A' capital is in the shape of a triangle which also has 3 corners. So I wanted my identity to be based around this idea of a triangle and the idea of three.

I actually wanted to use a different name, rather than mine, firstly because I had the idea of developing my own studio in the future and secondly I wanted to focus on the values more than on me.

So I came up with this name Trinity Studio, which upon my research already exists. So I decided to make it into 'A Trinity Studio' with the 'A' included, therefore when the brand will be referred to as 'An A Trinity Production' or something like that with the 'A' as a must.

However, after consulting my lecturer he said that it wouldn't be practical especially if I was gonna make the brand official. So I started to explore other names.

So, I firstly made the decision that if I go for a new name for the studio I will make the logo as a watermark or lettermark since the values will be present within the name itself. However, if I'm going for my name I would use more of a symbol or icon to add the emphasis more on the values rather than the name.

Then I tried to make different variation of the word three, trinity and any other synonyms related to three. I even search the words in greek and latin but I couldn't find any that wasn't already taken. So I started making a combination of words taken from the values I wanted to implement in the brand. This time it was hard to get something original that actually sounds professional or good, they all sounded silly.

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Eventually I gave up... since I was just wasting my time finding a name when I should be designing already.