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The Professional pt, 16 (Development of The Logo)

  • Writer: Ahmad Ahseek
    Ahmad Ahseek
  • Aug 5, 2021
  • 2 min read


These were my initial sketches, very basic just to act as a starting point.


I did read a couple of articles to help me design it properly.


From there I earn enough ideas on how to design the logo.



I did 2 more sketches this time a bit more refined with more meaning behind each.



Afterwards I did many variation digitally on Illustrator. I tried to include the element of a triangle, to represent power, in terms of using a strong language in my design. At times I had a vertical for aggressivity, in term of protestations.


I however also have a rectangle which conceptually act in contrast with the fact that I try to be as professional as I can with my designs. Talking about contrast, I also have a circle which sorts of represent the sensitive part of my design since some have an emotional aspect to it.


I also felt quite inspired by the documentary we were presented called 'Disruptors' where they talk about how design can be used to make a change in our way of living and so on. Therefore I also ended up implementing this idea within the design too.


On the same wavelength, the fact that the disruption is represented with a cut it also gives the design a more modern look which further relates to the idea of creativity and innovation.



For the font I used a combination of Azonix and Moon 2.0 Regular since they have a modern appeal to them which relates back to the idea of innovation, in the sense where I like creating something new everytime.



The other part of the font is simply the Moon 2.0 Regular. However, I lightly modified it by reducing the height of each rectangles that forms each letters and eventually the curve that closes the 'E' for example.



I however had to actually modify the 'B'.



The reason was because, if I didn't it had this spike when I cut it which I didn't want.



Eventually this in the way I created the logo. Using the width of the 'A' for most of the modifications.



These are the fonts that I chose for the brand identity, to be used in any documents and so on. Along with the colors that will represent the brand. I chose black and white since they display professionalism, however I used 3 shades of gray instead of simply black and white to allow room for creativity. I also decided to go with red since it represent rage and strength, good for protests and the boldness of the brand's voice. Then I added 2 purple to make sure that there's room for creativity again.


As for the fonts I used 3 Headers especially to make it easier to create a website for the brand and different paragraphs mostly for texts and creativity.


1 Comment


villagetalkiesdm
May 21, 2024

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