The Professional pt, 16 (Development of The Logo)
- Ahmad Ahseek
- Aug 5, 2021
- 2 min read

These were my initial sketches, very basic just to act as a starting point.
I did read a couple of articles to help me design it properly.
From there I earn enough ideas on how to design the logo.
I did 2 more sketches this time a bit more refined with more meaning behind each.
Afterwards I did many variation digitally on Illustrator. I tried to include the element of a triangle, to represent power, in terms of using a strong language in my design. At times I had a vertical for aggressivity, in term of protestations.
I however also have a rectangle which conceptually act in contrast with the fact that I try to be as professional as I can with my designs. Talking about contrast, I also have a circle which sorts of represent the sensitive part of my design since some have an emotional aspect to it.
I also felt quite inspired by the documentary we were presented called 'Disruptors' where they talk about how design can be used to make a change in our way of living and so on. Therefore I also ended up implementing this idea within the design too.
On the same wavelength, the fact that the disruption is represented with a cut it also gives the design a more modern look which further relates to the idea of creativity and innovation.

For the font I used a combination of Azonix and Moon 2.0 Regular since they have a modern appeal to them which relates back to the idea of innovation, in the sense where I like creating something new everytime.

The other part of the font is simply the Moon 2.0 Regular. However, I lightly modified it by reducing the height of each rectangles that forms each letters and eventually the curve that closes the 'E' for example.

I however had to actually modify the 'B'.

The reason was because, if I didn't it had this spike when I cut it which I didn't want.

Eventually this in the way I created the logo. Using the width of the 'A' for most of the modifications.

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