IKIGAI

Brand new week and brand new self I guess. For this first week we had to find our Ikigai and possible dream job.

https://www.youtube.com/watch?v=G2SqqjRn_c0

We were given the above video as a reference to help us illustrate our own paths.

I did my bubble exactly the same way as in the video and I began plotting my thoughts.

I won't go through all the details but basically I did found my ikigai, however there was no exact label for it. It was actually the type of advertising that I learnt during the 3rd Sem advertising class where we conceptualized the campaign and tried to empathize with a values. Then use a strategy to both share that value and promote the brands. It's basically similar to the 'Rainbow Doritos' Campaign, the 'KFC X PMC Campaign' by Naga DDB or the 'Until We All Belong' Campaign for Airbnb Australia.

I would also however be interested in design installations and products whenever the occasion shows though. While interviewing designer the last sem I know that I will mostly likely have these flexibilities since I found 2 designers who were doing both products and installations.

I found this exercise very interesting and philosophical in a way. It's almost like an introspection. It might be a useful activity to make sure one is always on track in one's life.