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Professional Practice Portfolio Prog

  • Writer: Ahmad Ahseek
    Ahmad Ahseek
  • Oct 19, 2021
  • 2 min read


I prepared several different concepts all based on the idea of storytelling and emotions.



This is a more elaborated sketch of my main idea. Based on Black & White TVs.


I really want to focus on this one since it will have some animations and the concept itself is related to Advertising (by being connected to TV). From a sharing session with a woman from Havas, I learnt that these agencies look for animations and they have a lot of TV commercials, so somehow the concept is related to these agencies.



This one is based on the idea of trees. Not many animations will be going on in there but I had an amazing idea of making it interactive. The only issue is that I'm not sure if I have the good knowledge in coding to do it. Especially because I doubt they have this particular animation on Wix itself.



This one is based on the idea of Cavemen drawings. It might have some animation and it will also be quite humorous if I took this direction. On the other hand, it will still look modern, despite having old type of drawing.



This idea came to me from the following article. I do think it has a lot of potentials but I think it's not so related to me just because it's more an illustrative approach, which is not where I want to expand to.



I've other ideas, such as these 2, which were known to be the first storytellers of civilisation. The art direction is really interesting but yet again it's more of an illustrative direction which isn't what I'm focusing on.



For the Black & White TV concept I wanted to go with something similar to this as background. Which look very dramatic yet it relates back to design.



So I was recommended to look into this example as a reference. On the other hand, though, it's not what I wanted, since I will have to create a logo that matches this style when I wanted to keep the logo I created last semester. So I will have to re-look into it.


I still think this example is a good one though, since it's extremely simplistic, yet it displays the work perfectly.


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