I've think of the touch points to reach out our audience and I sketched out a sort of strategic journey so that I can obtain the collateral.
Basically we will do the first exposure through some banners at the LRT stations/tack. Then we will again touch our audience by distributing some leaflets at PAWS, every Maybank branches, at the event itself and even at the LRT station for both those who've seen the banner and those who haven't. The leaflets will also contain information about the events.
Through the leaflets they will be offered a QR code which will lead them to a website where they will be able to donate and which will further explain the concept and the goal of this event.
The event will be free to watch but with any amount as donation visitors will be able to participate and play with the dogs.
After every first donations, at the event, at Maybank, at PAWS or even online, the people will be offered the chain bracelets to keep the cause growing.
So I've narrowed down the collaterals to banners, leaflets, the chain which will serve as the emblem, the website and I thought of also adding another section through the Maybank app.
I've search some of the most interesting games to play with a dog that could be included in the event too make it more interesting and also the non-muslims will get the occasion to create a bond will the dog and maybe considering adoption.
I tried to adapt each game with the Muslim culture and I found that the chasing game and the maze, we could use an electronic remote car so as their won't be any direct contact with the person and the dog. There's also the running game where a man will simply run and the dog will be running beside him which requires no contact at all. We might however need some people at PAWS to monitor the dogs and maybe help the participants since they're so unfamiliar to dogs.
For the other games I guess wearing a gloves will be more suitable.
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