This is our moodboard with the letterings we want to use the tone and the mood, along with some references such as the guerilla campaign and the fashion dogs, there's also the cartoonized dog which represent the drawing style we want to adopt and a poster which represent the way we wanted it to be. There's also a web design which represent the style of web we wanted to provide. Those are mostly from the other members of the group.
Basically the group was divided into 2 parts one who's taking care of the layout and designs and another of the cartoon and the event planning. This is the work of those who are taking care of the cartoon and event planning. I'll share their blogs so that you can refer back to their part.
I did this map of Dataran Merdeka, where there's also the layout of our event and a sort of way finding, further explained in the text box on the left with a bit of our strategy behind the idea.
There's also a logo we did for the event so that we sort of keep the life of the event and this was designed by one of our members.
I've further developed it into this design, I'm sorry I didn't export it and it was also rejected.
The design was further developed by our cartoon team which also holds the drawing style we wanted, and this is the final design for the logo afterall. It also holds the identity of each businesses we are working for.
I also did a 3D design of the bracelet which has been changed a lot from what we first decided, made of chains so that it will represent how the dog are ill treated.
After a tutorial with our lecturer we found that the first idea was too costly and that we still needed an incentive to encourage people to go to the event. So therefore we changed the idea saying that the people will only be given the bracelet when they will be participating in the event and the design was changed so that it's more cost effective.
I will add some engraving and some writings on the design afterwards of course, I just wanted to see what I was able to do with the 3D softwares.
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