We started off thinking about the fact that there are many stray animals and many unwanted animals at the shelters and it's becoming an issue. Our focus was to sensitize people about the unwanted animals and to also help raising fund to take care of the unwanted animals.
Some members talk about a place they go for Eid in Malaysia to eat and they'll see various stray animals staring and waiting to be fed, from this we wanted to relate our project to Raya in Malaysia.
We thought of our main audience to be children and young adults because they are the one who will agree to take a stand in this cause.
We thought of designing plushes to attract young adults and children, and we made the plushes looks deprived to hopefully sensitize the children and the adults and create awareness. Furthermore, we thought of a donation point with the ability to donate using QR pay again to attract young people.
We've also thought of a video game since Maybank use to create many games during some special occasions where when you play it you can actually obtain some money, in the game there will be a pet superhero and a bad guy trying to catch the hero, which I drew like a punk to show the aggressivity behind him. But after some discussion we thought of changing it's appearance to something like a safari hunter. Basically the game will create awareness while offering the ability to earn some money, by this mean if the youngsters don't have the ability to donate with their own cash in their account they can donate the money they've earned through the game.
This is a few things we've consider that lead us to these ideas, with a bit of the story of Maybank, how they could work together among others.
So after the tuto we were told that we need a stronger message that we have focus too much on the products rather than the concept, so we were told to leave behind our products and go back to the message trying to filter out the essentials, we were also told that the young adults and children would not be a proper audience to focus on specially if we're looking to gain some donation from this project and that to create a much better sensitization we should have real unwanted animals exposed rather than cartoonized characters that looks cute and unrealistic.
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