So we've studied the issue more in depth and we discovered that the dogs were the most ill treat here in Malaysia because of a few reasons such as religious believes and lack of sensitization toward animals.
And we've change our focus to these above 25year old since they are the working young adults and they will more suitable to contribute financially.
We did a few plans on how this could be done and we've also focused on the values of the companies trying to implement those in the cause.
On the left is the research according to a short survey a member of the group did, she found that Malaysian do actually prefer cats to dogs and she found that it might be hard for those of 25 to adopt but those of 30 years old could actually since they're even more stable financially and with a much better place to stay.
Then a bit of our combined research, I found that in Istanbul there were actually a law to take care of the stray animals, from there I thought that maybe we could try something like Airbnb did in Australia where they've changed the laws to allow gay marriages. But this time for the animals of course.
Then there were a bit of research from other members where they found that there were a few campaigns done in the past to help people to accept animals which they've explained.
We've also thought of using Maybank's value of 'Improvement Towards a Better Future' to suit this occasion quite well and for this time we've removed the Hari Raya festival from our project till we see either a good way of implementing it or a better festival to do this campaign.
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