External Brief Meeting

We actually had a meeting with the client before we add the final touches to the project. So I prepared a few stuffs based on my progress to present to him.

Since I was still unsure about my design I decided to do more sketches and more designs based on the sketch. I was going for simplicity at this point.

Then I used all of the icons I had and tried to apply it on the typeface. A lot were failures and the new simplified logo looks nothing like a fish or a droplet of water it also looks too rough, devoiding the icon of the idea of care.

Eventually, I went for this design right here and I tried finding appropriate patterns to add details in the website. I went for diamond shapes since it relates to fish scales and I went for waves as divisions in the website since it relates to ocean.

This is a tryout I did to see if all designs fits well. They do and indeed there was no need for the repeated patterns.

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During the meeting, I got some comments such as the colour wasn't vibrant enough and that they want a colour that is bold and striking at first glance.

And as from my lecturer, he told me additional things such as the logo looks too pointy for an identity that was supposed to represent care.