SOI Progress
- Ahmad Ahseek
- Aug 28, 2021
- 3 min read
The following were additional tasks we were given but I deemed them as equally important to the progress of the SOI.
In this exercise we had to define who we want to be, we were given a few questions to obtain an accurate answer.
This one was an activity on the Blackboard (Inti's online learning interface)
The change that there was at this point was how I was getting more and more interested with the idea of a storyteller, someone who conceptualizes the campaign and so on. I came to this conclusion when we were slowly exposed to the job posts that we could obtain with this bachelor degree.
Back to the main subject, the SOI.
I started off with 2 mindmaps, One displaying all the projects that I've done so far and trying to find a common theme, the other was to just anything that comes to my mind when I think of a concept or theme.
This is from the Module handbook. We had to refer back to these points to come up with our SOI.
This were my direct responses to these questions. When I meant a strong advertising campaign, I meant one similar to the KFC x Pestle and Mortar campaign by Naga DDB which wasn't a discursive advertising like the ones I use to be interested in but it had this value of Nostalgia embedded in it. Thus relating back to how I describe myself as a storyteller.
And these are the ideas I'm interested in. The pregnancy issue that I mentioned above was just based on what my mind is on lately, but it's in this bigger group which is related to religious believes, taboos and or cultures. Basically I'm seeking a sense of freedom from these absurdities within our society.
I did mention spirituality there and in the mindmap as well, but I don't want it to be the main focus since from my TNT project I found that it's quite hard to draw out facts from this subject. Anyway, I'm still interested in the concept or idea but I realized that I have to be careful with it in order to remain truthful to my audience.
Based on the answers that I gave in the criteria, I did some research and got a few statements, or more like possible statements.
I tried to take them from various different sources, interviews, articles and design documentaries. I actually found an article that talked against the favor of technology which got me quite intrigued however since I do use technology a lot I decided to discard it.
I also find some book that I could read about design. Finally I have also explored a few forums to see people talking about society because I was almost out of ideas for my statements.
Here's the statements that I got so far. I decided to change a tiny detail instead of using people I'd use the word 'standard class people' to make it relate to the target audience I identified earlier.
I tried to see how each statements would fit the criteria that I was give.
For those that was left I decided to investigate more on Editorial design and advertising to help relating to that part I said in my earlier answers where I said I want to work on some strong advertising campaigns.
From the tutorial I was told to combine some points together, narrow all my research down and keep studying mostly the practitioners to see the key words they use when they describe their work to create a very technical and accurate set of statements.
As for the Grad Show project I had the following.
I found the following idea being quite interesting, the test about the the half full and half empty glass which judges one's optimism, from (Wonderopolis.org, 2020) they also state how it could also rate someone's success since an optimist is more likely to be successful. Therefore it's somehow a symbolism of success. So I decided to use it in this fashion to start with a pessimistic quote then transform it to an optimistic quote while suggesting that they employ us.
The next idea comes from the idea of the idea of a puzzle, since a puzzle is known as something quite intellectual the theme for this one would have been quite formal and professional as compared to the one before it.
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