From the concept map you can see that I've use the term sweet, a sweet imagery, which I've questioned and that how I got my first concept,
And what's sweet and famous, Ice Cream of course.
From the animation you can see that everyone want the same thing, the ice cream, and that it is actually an evil manipulation force.
This manipulative force is media, and this is what it does. When we talk about inculcate culture, it actually mean that it instilled a global culture into the local culture.
The only way of conforming to the world of today as an industry or business especially is through advertising.
Here is what advertisement do you and briefly how it works.
There was this classification from the article that I've read, and the most important one in these is the Trojan which uses the unconscious mechanism a lot.
A few example would be, when you're watching a publicity for a car, where it displays a happy family, the unconscious mechanism would judge the car to be good but actually it's attention was caught by the happy family, can you picture what the indirect association is now?
Without any issue, an advertisement is actually serving it's purpose and doing nothing bad, it has some negative effects.
That's why I thought that an installation would be a good project.
The 'Illuminature' book has various drawing over lapping each other, it's a mess, but you are offered 3 colored lenses to see each of these images.
Then, on the right, you can picture what's called an optical frame, both frames are actually one but seen in different angle.
The first idea here, is actually a bowl of sweets, and the sweet will be wrapped with advertisements to create the relation between both and there will be wires coming out of it to introduce through the brain and that's how it's shows the manipulation effect of media on us.
The second one is inspired from the 'Illuminature' book, where you are offered two pair of glasses, each containing a different colored lense, and looking through it you would be able to see different images from the different poster that will be glued in front.
The lense which will allow you to see the advertisement will be in the form of a sweet and the other will be in the form of an eye since the eye symbolizes the truth.
The last one is similar to the 2nd idea but involve the optical frame.
As a review from the lecturer I was told that my research were good. However the proposed ideas for the exploration were under developed and that they don't actually expresses my research, and I was suggested to check how ads work on YouTube, among the various youtubers and to look into virtual reality projects to push my ideas further away and make it more immersive.
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